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August 2000

The Value of Management Consultants

A wine merchant, a tobacconist, an executive and a marketing consultant are all on a train.

The wine merchant takes a bottle of the best Bordeaux out of his briefcase, pours a glass, drinks it, and says: "In my shop, we have the best wines of the world, nowhere in the world can you find wines as good as we sell in our shop. We have so much of it, that we can just throw it away..." Saying that, he opens the window and throws the rest of the bottle through it. All the others are quite impressed.

The tobacconist takes out a pack of Havanas, lights one of them, and begins to smoke it saying: "In my emporium, we have the best cigars in the world, Havanas. Nowhere in the world are there so many and such good cigars, and we have so many that we can just throw them away..." Saying that, he throws the pack of Havanas through the window. Once again, everybody is quite impressed.

At this point, the executive just stands up and throws the consultant out of the window ...

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