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Back to Previous Monthly Topics December 2000 New videos to harness patient power in cancer treatment Who better to help patients and their
families in developing strategies to cope with the effects of cancer than the
patients and families themselves who are experiencing these effects? That is
the basis of a new project which has been developed by some of the leading
cancer care specialists in the UK. The aim of the project - being
undertaken by a team from Surrey and Sussex Healthcare NHS Trust - is to
produce a series of six patient videos, which will help people to deal with
the psychological effects of cancer. Jean Mossman, recently of leading UK
charity CancerBACUP, said: "This series of videos, we believe, will help
patients and their families to deal with the psychological effects of cancer.
The videos adopt a patient-centred approach - trying to show the real effects
of cancer diagnosis and treatment on patients and their families from the
perspective of people living through these issues." CancerBACUP are supporting the national
distribution and broadcast of the videos, which will cover topics such as
self-esteem, talking to children and sexuality. The project, which was the brain child
of Katherine May, Clinical Psychologist, is being produced through
independent production company, Bracklee Productions. Stephen Houston,
Consultant in Oncology at the Royal Surrey County is acting as medical
advisor on the project, and Joint Solutions Ltd, a healthcare marketing
consultancy, are providing business and marketing support. National distribution and broadcast,
including interactive TV, will ensure as wide an audience as possible for
these groundbreaking videos that take the patient's perspective in addressing
the most difficult psychological effects of cancer. Any companies who provide cancer care
products or services and who are interested in the opportunity of supporting
this project should contact: Michael Green at Joint Solutions Ltd on
+44 (0)1428 656099 or email greenm@jointsolutions.co.uk Back to Previous Monthly Topics
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